Supporting the most prestigious jazz festival in Southeast Europe is based on the wish to open up the space for global exchange of positive energy and artistic achievements and innovations through a harmonious intertwining of high-quality music and cultural values broadly construed.
The international jazz festival Nisville, supported by NIS for seven years running, is a traditional music event gathering world-renowned jazz musicians and attracting 100,000 admirers of this musical genre on average every year. The fact that in 2009 Nisville was declared a nationally significant cultural event and that it bears the title of “the best local brand” testify to this festival’s importance.
In addition to providing financial support, and with the aim of popularizing and promoting the festival, every year NIS organizes special actions for its followers on social networks.
Two years ago, the playlist titled “The Harmony of Our Energies”, containing about 150 performances of talented amateur musicians, was uploaded to NIS’ YouTube channel. Last year, on top of giving tickets to fans, a music competition was organized under the title Nisville Strings Attached? Owing to this competition, with as many as 47 bands applying, seven previously unknown music lineups from Serbia were given an exclusive chance to perform at the biggest jazz festival in the region.
Traditionally supporting young musicians, NIS has organised a competition this year by the name of ´Vote for Nišville´ that gave four winners a chance to perform at the Youth Stage in the festival line-up. In addition to the opportunity to present themselves to the audience of the biggest jazz festival in the region, the winners of the competition have also joined famous musicians in various music workshops.